Which famous athlete's endorsement deal with Nike introduced the revolutionary concept of creating a signature shoe line that would become its own sub-brand?

Product endorsements by celebrities have become a cornerstone of modern marketing strategies. When brands partner with famous personalities, they're not just buying a face—they're leveraging the celebrity's image, values, and fan base. But not all celebrity endorsement strategies are created equal, and the most successful ones require careful alignment between brand identity and celebrity persona. Test your knowledge of notable celebrity endorsement strategies that changed the marketing game!

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Michael Jordan with Air Jordan
Serena Williams with Nike Court
David Beckham with Predator
Tiger Woods with Nike Golf