Which major retailer launched the 'Artisan Series' collaboration in 2019, partnering with over 5,000 traditional craftspeople across 50 countries to create handmade home goods with authentic cultural designs?

In recent years, many major retailers have partnered with traditional craftspeople and cultural heritage organizations to create unique product lines that preserve and promote cultural traditions. These collaborations often bring traditional craftsmanship to mainstream markets while providing economic opportunities for artisan communities. Test your knowledge about a significant brand collaboration that made waves in the retail world by connecting traditional craftsmanship with modern consumers.

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West Elm
Target's Global Collection
IKEA's Heritage Line
Anthropologie's Cultural Craft Initiative