Which major retail brand's logo was inspired by Norse mythology, specifically featuring the 'vegvísir' (Viking compass) symbol that was traditionally believed to help travelers find their way?

Traditional cultural elements have become powerful tools in retail branding, helping companies connect with consumers through shared heritage and values. Many successful brands incorporate cultural symbolism, traditional craftsmanship, or historical references in their visual identity. This poll tests your knowledge about a famous retail brand that successfully integrated cultural tradition into its iconic logo.

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Starbucks
IKEA
H&M
Volvo