Which dictionary publisher created a brand mascot called 'Inky the Octopus' that became central to their visual identity and language learning campaigns?

In the world of retail and linguistics, brand identity often hinges on carefully crafted language choices. From catchy slogans to memorable mascots, companies invest heavily in creating linguistic associations that resonate with their target demographics. This poll tests your knowledge about a famous linguistic innovation in retail branding that revolutionized how we think about product naming conventions.

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Oxford University Press
Merriam-Webster
Dictionary.com
Cambridge University Press