Which famous dictionary company hired linguists to create the brand name 'Häagen-Dazs', specifically designing it to sound Scandinavian to American consumers despite having no actual meaning in any Nordic language?

Test your knowledge about how language and linguistics have shaped iconic brand identities! Many companies invest heavily in linguistic research to create memorable names, slogans, and brand personalities that resonate across cultures. This poll explores a famous case of linguistic expertise in branding that revolutionized an entire industry's approach to naming.

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General Mills
Unilever
Nestlé
Oxford University Press