Which major sports brand pioneered the first VR fitting room that allows customers to virtually test how sports equipment performs in simulated game conditions?

Virtual Reality (VR) is transforming how sports brands develop, market, and sell their products. From allowing customers to virtually try on equipment before purchasing to creating immersive brand experiences that build loyalty, VR technology is reshaping the sports retail landscape. This poll tests your knowledge about how leading sports brands are leveraging VR to create competitive advantages in their retail strategies.

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Nike with their 'Nike Pro Performance VR Lab' in 2018
Adidas with their 'Adidas Virtual Equipment Experience' in 2019
Under Armour with their 'UA Performance Reality' system in 2017
Puma with their 'Puma FitTech VR' platform in 2020