Which groundbreaking product marketing strategy did 'Hamilton' use in 2015 that revolutionized Broadway audience engagement?

The performing arts industry has been transformed by digital marketing strategies in recent years. Broadway shows, dance companies, and orchestras have all adapted their product marketing approaches to reach new audiences and create immersive experiences. Test your knowledge about how performing arts organizations are leveraging innovative product marketing techniques in the digital age!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Daily lottery for $10 front-row seats via a mobile app, making premium theater accessible to younger audiences
Free backstage tours with ticket purchase, creating an exclusive behind-the-scenes product experience
Releasing all songs as free downloads before opening night, using music as a promotional tool
Partnering with history textbook publishers to include show content in educational materials