Which product placement deal in a film is considered the most financially successful of all time, reportedly increasing sales of the featured item by over 65% in the year following the movie's release?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions. Major brands pay substantial fees to have their products featured in popular media, creating memorable associations with characters and storylines. This subtle form of advertising influences consumer behavior and can revitalize sales of featured products. How well do you know the business deals behind some of the most famous product placements in entertainment history?

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Ray-Ban sunglasses in 'Top Gun' (1986)
Reese's Pieces candy in 'E.T. the Extra-Terrestrial' (1982)
FedEx in 'Cast Away' (2000)
Mini Cooper cars in 'The Italian Job' (2003)