Which 1999 film pioneered viral marketing in Hollywood with a 'found footage' campaign that made many viewers believe the horror events were real, helping it earn nearly $250 million on a $60,000 budget?

The film industry has pioneered some of the most innovative marketing campaigns in history. From viral promotions to immersive experiences, studios have constantly pushed boundaries to create buzz around their releases. This trivia question explores a groundbreaking marketing strategy that fundamentally changed how blockbuster films are promoted and helped establish a record-breaking opening weekend at the box office.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix