Which sports brand launched the first mobile app-based loyalty program that rewarded customers not just for purchases, but also for physical activity tracked through their connected products?

Test your knowledge about how major sports brands have revolutionized customer loyalty programs! In today's competitive sports retail market, loyalty programs have become powerful tools for building brand communities and driving repeat business. From points-based rewards to exclusive experiences, sports retailers have created innovative ways to keep fans coming back. How well do you know these game-changing loyalty strategies?

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Nike (Nike+ and NikeFuel in 2012)
Under Armour (UA Rewards in 2013)
Adidas (Adidas All-Stars in 2010)
Reebok (Reebok ONE in 2014)