Which country pioneered the 'Government Service Store' concept that applied retail omnichannel strategies to public services, allowing citizens to access over 90% of government services through a single portal?

In recent years, governments worldwide have adopted retail-inspired omnichannel strategies to make public services more accessible to citizens. From digital service portals to physical government service centers designed with retail principles, the public sector has been transforming how citizens interact with government services. This trivia question tests your knowledge about a groundbreaking government retail innovation that changed how citizens access public services.

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Estonia, with its e-Estonia digital society platform
Singapore, with its SingPass and LifeSG initiatives
United Kingdom, with its GOV.UK one-stop platform
Australia, with its myGov integrated service portal