Which Broadway musical was the first to use a digital lottery app system that allowed fans to enter for $10 tickets, revolutionizing accessibility and creating a new audience engagement model?

The performing arts industry has evolved dramatically in how it markets productions and engages audiences. Broadway shows in particular have pioneered innovative product launches and marketing strategies to attract new demographics. This question explores a significant milestone in how Broadway productions approached digital marketing and audience engagement in recent years.

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Hamilton
Wicked
The Book of Mormon
Dear Evan Hansen