In 2011, what controversial product marketing decision did Netflix make that initially cost them 800,000 subscribers but ultimately enabled their streaming service dominance?

Netflix transformed how audiences consume television and film content with its revolutionary approach to streaming. This poll explores a pivotal product marketing decision that helped Netflix transition from DVD rentals to becoming the streaming giant we know today. Test your knowledge about the business strategy that changed the entertainment industry forever and set new standards for content consumption.

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Separating DVD rentals from streaming into two distinct services (Netflix and Qwikster) with separate billing
Launching their first original content series 'House of Cards' without releasing pilot episodes first
Introducing a tiered pricing model that charged more for HD and 4K streaming quality
Implementing a recommendation algorithm that personalized content suggestions for individual viewers