Which innovative retail concept did Nike launch in 2018 as part of its Consumer Direct strategy that uses customer data and mobile app integration to create hyper-localized store experiences?

In 2017, Nike announced a major shift in its retail strategy called 'Consumer Direct Offense' (later evolved into 'Consumer Direct Acceleration'). This transformed how the sports giant approached retail by focusing on direct-to-consumer channels and reducing wholesale partnerships. The strategy has reshaped the sports retail landscape and influenced how athletic brands connect with consumers. Test your knowledge about this influential retail case study!

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• Nike House of Innovation
• Nike Live
• Nike Factory Store Plus
• Nike Digital Hub

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