Which innovative retail strategy did Japanese department store Isetan implement to revitalize sales of traditional kimono to younger generations?

In today's globalized marketplace, products rooted in cultural traditions have found renewed popularity as consumers seek authentic, meaningful purchases. Major retailers are increasingly dedicating shelf space to culturally significant products with interesting merchandising strategies. This poll tests your knowledge about how traditional cultural products are being integrated into modern retail experiences and strategies.

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Created a subscription box service featuring seasonal kimono accessories and styling guides
Launched 'Kimono Remix' pop-up shops with contemporary designers creating fusion pieces that incorporate kimono elements
Implemented AI-powered virtual fitting rooms where customers could try kimonos digitally before purchasing
Established a kimono rental program exclusively through mobile app booking with home delivery service