Which retail giant created a billion-dollar business by working directly with traditional artisans across India to preserve ancient crafts while creating modern products?

In today's global marketplace, some retailers have found exceptional success by preserving cultural traditions and supporting traditional artisans. This strategy not only helps preserve cultural heritage but can create unique brand positioning and customer loyalty. Test your knowledge about one of the most successful examples of this approach in the retail world.

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Fabindia
Anthropologie
Muji
Zara