Which retail innovation did Amazon India first introduce during the Diwali shopping season that has since become standard practice for festival retail globally?

The festival of Diwali, known as the 'Festival of Lights,' creates one of the most significant retail shopping periods in several countries. Major retailers have developed specialized strategies to capitalize on this cultural tradition that spans multiple countries and communities. Test your knowledge about how global retail giants have adapted their approaches to this important cultural shopping season.

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Voice-assisted shopping in regional languages
AR-powered virtual home decoration previews
Festival-specific subscription boxes
Community-based group buying discounts