Which innovative product placement strategy was first widely recognized as revolutionizing the practice in the film industry during the 1980s?

Product placement has become a sophisticated marketing strategy in film and television, evolving from subtle brand appearances to integrated storytelling elements. This poll tests your knowledge of how product placement techniques have developed and impacted both the entertainment industry and consumer behavior. Understanding these dynamics reveals how filmmakers, brands, and audiences interact in the modern media landscape.

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Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982), which reportedly increased sales by 65% after the film's release
Ray-Ban sunglasses in 'Risky Business' (1983), which featured prominently in marketing materials but wasn't an official placement
Pepsi in 'Back to the Future' (1985), which pioneered the concept of retroactive product placement in time travel narratives
FedEx in 'Die Hard 2' (1990), which introduced the model of building critical plot points around branded products