Which e-commerce initiative was launched specifically to connect indigenous artisans and traditional craftspeople directly to global markets, helping preserve cultural heritage crafts?

E-commerce platforms have become unexpected allies in preserving cultural traditions around the world. By connecting artisans directly to global markets, these platforms help sustain cultural crafts and traditions that might otherwise fade away. This trivia question explores how a major e-commerce initiative has specifically focused on preserving cultural heritage through digital commerce.

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Amazon Handmade
Etsy's Keeping Traditions Alive
NOVICA (in partnership with National Geographic)
eBay's Cultural Heritage Program