Which global retailer pioneered the concept of 'cultural zones' in their store layouts, dedicating permanent floor space to rotating cultural celebrations based on the calendar?

Cultural festivals and celebrations drive billions in retail spending annually. From Lunar New Year to Diwali, Ramadan to Day of the Dead, retailers who authentically engage with cultural traditions can build meaningful connections with consumers while boosting sales. This trivia question explores how major retailers have adapted their store layouts to honor and capitalize on cultural celebrations around the world.

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Selfridges (UK), with their 'World Stage' concept launched in 2014
Walmart, with their 'Global Celebrations' program introduced in 2016
Carrefour, with their 'Cultural Carousel' initiative started in 2015
Target, with their 'Heritage Hubs' program implemented in 2017