Which gaming company pioneered the 'Alternate Reality Game' (ARG) marketing approach with their 'I Love Bees' campaign to promote a major game launch?

The gaming industry is known for its innovative product launches that generate massive hype and consumer engagement. Major gaming companies have developed unique strategies to unveil new consoles and flagship titles. This trivia tests your knowledge about one of the most successful product launch campaigns in gaming history that redefined industry marketing standards.

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• Microsoft for Halo 2
• Sony for God of War
• Nintendo for The Legend of Zelda: Breath of the Wild
• Valve for Half-Life 2

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