Which publishing innovation revolutionized Bible sales in the early 2000s, creating a retail phenomenon by marketing scripture to specific demographic groups?

In the world of religious publishing, one company revolutionized how sacred texts were marketed and distributed in the early 2000s. This innovative approach to religious product marketing transformed accessibility to spiritual literature and created a new retail model that many others have since followed. Test your knowledge about this significant intersection of faith products and retail innovation!

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Zondervan's 'The Story' - reformatting the Bible as a chronological novel
Thomas Nelson's 'Revolve' - packaging the New Testament as a teen fashion magazine
Tyndale's 'One Year Bible' - dividing scripture into 365 daily readings
Oxford's 'Archaeological Study Bible' - including historical artifacts with each purchase