Which e-commerce platform holds the Guinness World Record for the highest online sales in 24 hours, achieving $38.4 billion during its annual shopping festival in 2021?

The retail industry has seen some incredible feats that have earned spots in the record books. From massive e-commerce sales volumes to extraordinary brand collaborations, retail world records showcase the industry's innovation and scale. Test your knowledge about remarkable retail achievements that have made history and demonstrated the extraordinary potential of modern commerce. Do you know which retail events and milestones have broken world records?

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