Which innovative packaging design for film merchandise won a Clio Entertainment Award in 2019 and increased collector purchases by 35%?

The film industry doesn't just sell movies—it sells merchandise. From collectible DVD/Blu-ray editions to franchise-themed products, packaging innovations have transformed how studios monetize their intellectual property beyond the box office. Test your knowledge about a groundbreaking packaging innovation that changed how consumers interact with film merchandise!

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Marvel's Infinity Saga Collector's Edition with AR-enabled packaging that brought characters to life when viewed through a smartphone
Warner Bros' eco-friendly Harry Potter wand packaging made from biodegradable materials that contained seeds to grow plants
Disney's Star Wars lightsaber packaging with built-in sound effects and LED lighting activated when opened
Universal's Jurassic World fossil-themed packaging that revealed hidden dinosaur details when exposed to heat