Which celebrity collaboration with a sportswear brand is credited with creating the modern celebrity endorsement model and generated over $1 billion in sales by its fifth year (1989)?

Celebrity brand collaborations have become a cornerstone of modern marketing strategy, often resulting in record-breaking sales and cultural phenomena. From beauty products to fashion lines and tech accessories, these partnerships merge star power with product innovation. Test your knowledge about one of the most successful celebrity brand collaborations in retail history that changed how the industry approaches famous endorsements.

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Michael Jordan with Nike (Air Jordan)
Madonna with Pepsi
Michael Jackson with LA Gear
Bo Jackson with Reebok