Which celebrity entrepreneur famously used the 'premium pricing strategy' to transform their beauty brand into a billion-dollar company by positioning products as luxury items despite using standard ingredients?

Behind every successful celebrity brand is a carefully crafted pricing strategy. Some famous personalities have revolutionized how products are priced in their industries, creating new benchmarks and consumer expectations. This trivia tests your knowledge about innovative pricing approaches used by celebrity entrepreneurs that have disrupted traditional markets and influenced consumer psychology.

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Kylie Jenner with Kylie Cosmetics, launching lip kits at $29 when competitors averaged $6-10
Rihanna with Fenty Beauty, pricing foundations at twice the industry average
Jessica Alba with The Honest Company, charging premium prices for 'natural' baby products
George Clooney with Casamigos Tequila, setting prices 40% higher than established premium brands