Which artist pioneered the 'surprise drop' marketing strategy in the music industry, releasing an entire album without prior announcement or traditional promotion?

The music industry has undergone dramatic shifts in how artists and labels market their products. From traditional radio and TV campaigns to today's digital-first approaches, music product marketing strategies have evolved to meet changing consumption habits. This poll tests your knowledge of a significant turning point in music product marketing that transformed the industry's approach to releasing new albums.

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Beyoncé with her self-titled visual album in 2013
Drake with 'If You're Reading This It's Too Late' in 2015
Radiohead with 'In Rainbows' in 2007
Taylor Swift with 'Folklore' in 2020