Which candy brand famously increased sales by 65% after its prominent placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', having been chosen after Mars declined to use M&Ms in the movie?

In the world of film and television, brand partnerships and product placements can make or break a marketing strategy. Some partnerships become so iconic they're remembered decades later, while others fade into obscurity. This trivia question explores one of the most lucrative and famous brand partnerships in Hollywood history that changed how products are featured in blockbuster films. Test your knowledge of this groundbreaking corporate collaboration!

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Reese's Pieces
Skittles
Hershey's Kisses
Jelly Belly