Which Broadway theater organization pioneered the first digital loyalty program that allowed patrons to earn points for both ticket purchases AND social media engagement with productions?

Theater loyalty programs have become increasingly sophisticated in recent years, offering special perks to frequent attendees while helping venues collect valuable audience data. These programs have transformed how performing arts organizations engage with their patrons and build dedicated audiences. Test your knowledge about one of the most innovative loyalty initiatives in the theater world!

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• Roundabout Theatre Company's 'Roundabout Plus'
• Lincoln Center Theater's 'LCT Rewards'
• The Public Theater's 'Public Points'
• Shubert Organization's 'Shubert Stars'

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