Which psychological principle do streaming services primarily exploit when they automatically start the next episode with a shortened intro and countdown timer?

Streaming platforms have revolutionized how we consume television content, with binge-watching becoming a cultural phenomenon. Behind this behavior lies fascinating consumer psychology that streaming services carefully analyze and leverage in their product design. This poll tests your knowledge about how streaming platforms utilize psychological principles to keep viewers engaged through multiple episodes.

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The Zeigarnik Effect - our tendency to remember uncompleted tasks better than completed ones, creating a desire for narrative closure
The Path of Least Resistance - making continuing easier than stopping by removing friction from the viewing experience
The Endowment Effect - viewers feeling ownership over shows they've invested time in, making them more likely to continue watching
The Sunk Cost Fallacy - viewers continuing to watch because they've already invested time in previous episodes