Which major retailer launched the first innovation lab inside an operational store, allowing customers to interact with and provide feedback on emerging retail technologies in real-time?

Test your knowledge about retail innovation labs that are reshaping the industry landscape! These corporate laboratories serve as testing grounds for revolutionary retail technologies, customer experiences, and business models before widespread implementation. From augmented reality fitting rooms to checkout-free shopping experiences, these innovation centers are where the future of retail takes shape. How well do you know the companies leading this cutting-edge frontier?

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Walmart's Intelligent Retail Lab (IRL)
Target's Forward Store
Amazon's Just Walk Out technology stores
Nordstrom's Innovation Lab