Which mathematical textbook publisher pioneered the 'Adaptive Learning' marketing campaign that revolutionized personalized math education in 2012?

Famous math textbook publishers have used various marketing strategies to dominate the academic market. Some campaigns have become legendary in educational publishing, combining mathematical concepts with clever advertising to capture market share. Test your knowledge about these innovative marketing approaches that transformed how math resources are sold and distributed to students and educators.

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McGraw-Hill with their ALEKS platform
Pearson with their MathXL system
Wiley with their WileyPLUS program
Cengage with their WebAssign technology