Which gaming company pioneered the 'alternate reality game' (ARG) marketing strategy with 'I Love Bees' to promote a major game release?

In the competitive world of gaming, marketing campaigns can become just as iconic as the games themselves. Some strategies have defined eras, shifted market dynamics, and created unforgettable cultural moments. This trivia question tests your knowledge of one particularly innovative campaign that changed how games are promoted. Do you know your gaming marketing history?

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• Microsoft (for Halo 2)
• Sony (for God of War)
• Nintendo (for The Legend of Zelda)
• Valve (for Half-Life 2)

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