Which groundbreaking retail strategy did Amazon initially use in 1995 that revolutionized the book industry before expanding to other products?

The publishing industry has undergone dramatic transformations in how books reach readers. From traditional bookstores to e-commerce giants, and now digital platforms that bypass traditional publishing altogether. This poll explores a pivotal moment in book retail history that changed how millions discover and purchase literature. Test your knowledge of the business innovations that shaped modern literary consumption!

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The 'look inside' feature allowing customers to preview book pages online before purchasing
The online recommendation algorithm based on previous purchases and browsing history
The self-publishing platform that allowed authors to bypass traditional publishers
The subscription service offering unlimited access to e-books for a monthly fee