Which innovative marketing strategy helped the musical 'Hamilton' achieve unprecedented ticket demand before its Broadway premiere in 2015?

The bright lights of Broadway aren't just about talent on stage—they're powered by innovative marketing strategies that turn shows into cultural phenomena. Behind every theatrical sensation lies carefully orchestrated campaigns that build anticipation, create emotional connections, and fill seats night after night. Test your knowledge about the groundbreaking marketing techniques that transformed performing arts productions into must-see events and household names.

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Releasing the complete cast album before opening night, allowing audiences to become familiar with the entire show
Creating a subscription-based streaming platform where rehearsals could be watched live
Offering a virtual reality experience that let potential viewers 'attend' the show before purchasing tickets
Implementing a lottery system where 50% of all tickets were available only through social media contests