Which music streaming service famously paid Swedish sound agency Sonic Branding to create a distinctive three-note audio logo that plays at the start of their advertisements?

Brand recognition in the music industry goes beyond visual elements. Sound signatures and sonic branding have become powerful tools for music streaming services, hardware manufacturers, and music software companies to distinguish themselves in a competitive market. These audio logos create immediate brand recognition even without visual cues. Test your knowledge of these distinctive audio marketing strategies!

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Spotify
Apple Music
Tidal
Amazon Music