Which presidential campaign first used data analytics and microtargeting to create personalized voter outreach at scale, revolutionizing political digital marketing?

Political campaigns have dramatically evolved in their digital marketing strategies over the decades. From traditional newspaper ads to sophisticated social media targeting, the way candidates connect with voters has transformed. This trivia question focuses on a pivotal moment in digital campaign history that changed how political candidates leverage technology to reach constituents.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign