Which ancient civilization pioneered a 'loyalty program' where merchants gave regular customers clay tokens that could be exchanged for discounts on future purchases at marketplaces?

Before modern loyalty programs with points and plastic cards, ancient civilizations developed sophisticated systems to reward loyal customers, subjects, and soldiers. These early loyalty mechanisms helped sustain trade networks and maintain social cohesion across empires. Test your knowledge about how ancient merchants and rulers kept their 'customers' coming back for more!

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Mesopotamian (Sumerian) merchants in Ur, circa 2000 BCE
Egyptian traders during the New Kingdom period
Phoenician maritime merchants in their Mediterranean trading posts
Chinese Han Dynasty state-run marketplaces