Which digital retail promotion strategy, introduced in 2009, revolutionized Broadway ticket sales by offering deeply discounted same-day tickets to increase accessibility and fill empty seats?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters and production companies promote their shows and engage with audiences. This trivia question explores an innovative retail promotion strategy that changed how Broadway tickets are sold and made shows more accessible to new audiences.

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• TKTS Digital Lottery
• Broadway Rush Apps
• Today Tix
• Rush and Digital Lottery Programs

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