Which ancient civilization first used colored shop awnings as a sophisticated brand color system, with specific colors designating the type of goods sold?

Long before modern shopping malls and e-commerce, ancient civilizations created sophisticated marketplace systems with their own versions of brand management and customer loyalty. From Mesopotamian merchant seals that guaranteed product authenticity to Roman shop signs that distinguished one vendor from another, retail branding has ancient roots. Test your knowledge about these original retail pioneers and how they marketed their goods across the ancient world!

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