Which retail innovation was first widely adopted during India's Diwali shopping season before becoming a standard practice in global festival retail?

Diwali, the Festival of Lights, is not just a religious celebration but also one of the world's most significant shopping festivals. With consumer spending that rivals Western holidays, Diwali has transformed retail strategies across multiple industries. This poll tests your knowledge about this cultural shopping phenomenon that has influenced global retail trends and created unique marketing opportunities for brands seeking to connect with over a billion potential customers.

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Pre-festival price-matched guarantees (ensuring customers get the best deal even if they shop early)
Limited-time pop-up festive marketplaces in non-traditional locations
Augmented reality shopping experiences for traditional cultural items
Multi-family group discounts that increase with participation numbers