Which athletic shoe advertising campaign featured the slogan 'It's gotta be the shoes' and helped create the first major athlete-centered marketing phenomenon in sports history?

In the competitive world of sports equipment and apparel, certain product launches have revolutionized how brands connect with consumers. One particular athletic shoe launch in the 1980s changed sports marketing forever, creating a phenomenon that transformed both the sports industry and popular culture. Test your knowledge about this groundbreaking sports marketing campaign that continues to influence advertising strategies today.

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Nike Air Jordan campaign with Michael Jordan and Spike Lee (as Mars Blackmon)
Reebok Pump campaign with Dominique Wilkins
Adidas campaign with Run-DMC (after 'My Adidas' song)
Converse campaign with Larry Bird and Magic Johnson