Which celebrity pioneered the 'direct-to-consumer' retail model in 2019 with a groundbreaking lingerie brand that disrupted traditional retail by emphasizing size inclusivity and achieved $1 billion valuation in under two years?

Throughout retail history, certain celebrities have transformed brand strategy and loyalty programs through their personal influence. These famous individuals didn't just endorse products—they revolutionized how brands connect with consumers, creating innovative retail partnerships that changed industry standards. Test your knowledge about these influential celebrity-retail collaborations that reshaped the marketing landscape.

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