Which pop culture brand pioneered the first major retail stores with 'secret portals' that used augmented reality to transport shoppers to different themed worlds based on their merchandise collections?

In the fast-evolving world of pop culture retail, innovative store experiences have become crucial for attracting fans and collectors. Major entertainment franchises and cultural phenomena have pioneered unique retail concepts that blur the line between shopping and immersive entertainment. Test your knowledge about groundbreaking pop culture retail innovations that have changed how fans interact with their favorite franchises!

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Harry Potter (Warner Bros.) with their 'Platform 9¾' AR experience
Pokemon Company with their 'Poke Portal' technology in flagship stores
Disney with their 'Magic Mirror' transportation system
Marvel Studios with their 'Multiverse Gateway' retail feature