Which gaming company was the first to launch a fully functional Virtual Reality retail store where customers could browse, demo, and purchase games in an immersive 3D environment?

Virtual Reality has transformed how gamers discover and purchase new titles. Retail innovations in the gaming industry have created immersive shopping experiences where players can test games in VR before buying. This poll tests your knowledge about the pioneering companies that revolutionized game retail with VR technology. Do you know which gaming company was first to implement full VR retail experiences where customers could virtually browse, test, and purchase games?

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Valve (through Steam VR Shopping)
Epic Games (through Epic Games Store VR)
Sony (through PlayStation VR Marketplace)
Microsoft (through Xbox Holographic Store)