Which celebrity strategically built their beauty brand by first launching just one product category (lip kits) before expanding to a billion-dollar empire, demonstrating the 'start small, scale big' brand strategy?

Celebrity entrepreneurship has transformed the retail landscape, with famous personalities leveraging their personal brand to create successful business empires. This trivia question explores how a prominent celebrity strategically built their brand beyond their initial claim to fame. Understanding these celebrity brand strategies offers valuable insights into modern brand development, consumer psychology, and the power of authentic storytelling in retail success.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty