Which celebrity established a retail innovation lab that pioneered the use of AR virtual try-on technology that was later acquired by a major beauty retailer for over $100 million?

Famous personalities have been increasingly entering the retail space, not just with branded products but with innovation labs that transform how we shop. These celebrity-backed retail innovation labs blend star power with cutting-edge technology to reshape consumer experiences. Test your knowledge of how the rich and famous are revolutionizing retail behind the scenes through their tech investments and experimental retail spaces.

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Rihanna (through Fenty Beauty Labs)
Jessica Alba (through The Honest Company's Innovation Hub)
Ashton Kutcher (through ModiFace technology investments)
Gwyneth Paltrow (through Goop Labs)