In 1985, Coca-Cola launched 'New Coke' to compete with Pepsi. How long did it take for the company to reverse course and reintroduce the original formula as 'Coca-Cola Classic' due to customer backlash?

In the competitive beverage industry of the 1980s, Coca-Cola made one of the most notorious product marketing decisions in retail history. This poll tests your knowledge about this historic rebranding failure that demonstrates how customer feedback and brand identity interact. Even successful companies can misjudge their market position and customer loyalty to existing products - leading to expensive lessons in retail strategy and brand management.

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77 days
18 months
2 years
6 months