Which transportation company famously rebranded itself in 2017, shifting from a car-sharing service to a broader 'movement management' platform, including a new logo that symbolized this transformation?

In the rapidly evolving transportation industry, brands must constantly reinvent themselves to stay relevant. Sometimes this means complete transformations that fundamentally shift how consumers perceive them. This trivia question tests your knowledge about a major transportation company that successfully pivoted its brand identity to survive changing market conditions and consumer preferences.

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Uber - replacing its 'U' logo with a more abstract 'bit' design representing the atom of transportation
Lyft - changing from a pink mustache to a glowing dashboard 'amp' device to signify technological advancement
Bird - evolving from a scooter-only brand to a circular 'wingspan' logo representing multiple mobility options
Zipcar - transitioning from a car-focused brand to a green 'journey path' logo emphasizing sustainable transportation