Which film franchise pioneered the modern movie merchandising model by negotiating rights to keep 100% of merchandise profits instead of an upfront salary increase for its creator?

Film merchandising has become a multi-billion dollar industry, with successful movies generating more revenue from product sales than box office receipts. From Star Wars action figures to Marvel-themed clothing, movie merchandise represents a fascinating intersection of entertainment and retail strategy. This poll tests your knowledge about how studios have leveraged consumer behavior to transform fictional characters into retail goldmines.

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